Internet Lead Effectiveness™

In 2007 Pied Piper Management Company LLC introduced the patent-pending Pied Piper Prospect Satisfaction Index® (PSI®) process to measure factually how effectively dealership salespeople sold their products.  In 2008 Pied Piper added an internet mystery shopping component to show Internet Lead Effectiveness™ by measuring how effectively dealerships responded to customer inquiries submitted through the individual dealership websites.

In 2011 Pied Piper provided a national benchmarking study to show how the dealer networks for every major automotive brand compared in their efforts to respond to customer internet inquiries. 

Vehicle manufacturers, national dealer groups and individual dealerships order Pied Piper PSI-ILE internet mystery shopping evaluations to measure how their dealership performance compares, and to identify which specific sales behaviors require improvement.

Go to www.piedpiperpsi.com for more details.

Pied Piper develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.